Sales Force Effectiveness Conference 2009

Training & Development

  • Identify what competencies and skills you need in your field teams and how to assess and develop these in your organisation
  • Out sourcing vs. in house training- how do you get the right balance? Are contract teams the answer?
  • What is the ROI for training?
  • How do you create behavior change? How do you ensure "learning transfer" for your training programs?
  • How to evaluate reps competencies and skills - and what do you need to do to improve them?
  • How do you check that reps are demonstrating best practice?
  • Training of the new type of sales rep - Call and visit value not just quantity. What type of skills are needed to ensure a high call quality?

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Confirmed speakers for this track:

Ahmed Al Arabi,
Training & SFE Manager
sanofi-aventis

Yesim Arabacioglu,
Training Manager
AstraZeneca

Rudi De Donder,
EU Training Manager
Genzyme
Alan Finkelstein,
Training Director
schering-plough
Ganesh Ganeswaran,
Sales Training Director
Johnson and Johnson Vision Care
Masood Jaffery,
Area Vice President, Commercial
GSK
Paul Kusters,
Director SFE & Training Europe
UCB
Nick Pope,
Director Sales Training
Bausch & Lomb
Gonzalo Rodriguez Arnaiz,
Head of Sales
Novartis

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