Sales Force Effectiveness Conference 2009

Sales & Marketing Tools and Technology

  • Closed-Loop Marketing - How to fully maximise this technology and what results you should be expecting
  • Find out how to plan and roll our a global or regional CRM system
  • Business Intelligence: How do you find out about new customers and use this data to your advantage
  • How to improve user adoption of your CRM system and optimize the system and strategy
  • eDetailing – Is it being used enough and what could it's potential be?
  • Change management and getting people to use a new system and approach

Confirmed speakers for this track:

Simon Gineste,
Field Force Effectiveness & CRM Head
Novartis
Juergen Greilich,
Head of Global Information Management Sales & Marketing
Solvay
Dirk Houtekeete,
Executive Director, CRM Centre of Excellence
Janssen-Cilag
Boris Mirnik,
Head of BI
Bayer
Larry Pickett,
Pharma Vice President and CIO
Purdue
Maritta Sauer,
Head of Business Intelligence
Orion Pharma
Bart Vannieuwenhuyse,
Executive Director CRM
Janssen-Cilag
Magnus Wassen,
Director
Wyeth

event overview | eyeforpharma | contact us | about us