Sales & Marketing Tools and Technology

• Closed-Loop Marketing - How to fully maximise this technology and what results you should be expecting
• Find out how to plan and roll our a global or regional CRM system
• Business Intelligence: How do you find out about new customers and use this data to your advantage
• How to improve user adoption of your CRM system and optimize the system and strategy
• eDetailing – Is it being used enough and what could it's potential be?
• Change management and getting people to use a new system and approach

Confirmed speakers for this track:

Simon Gineste, Field Force Effectiveness & CRM Head Novartis Juergen Greilich, Head of Global Information Management Sales & Marketing Solvay Dirk Houtekeete, Executive Director, CRM Centre of Excellence Janssen-Cilag Boris Mirnik, Head of BI Bayer

Larry Pickett, Pharma Vice President and CIO Purdue Maritta Sauer, Head of Business Intelligence Orion Pharma Bart Vannieuwenhuyse, Executive Director CRM Janssen-Cilag Magnus Wassen, Director Wyeth