Sales Force Effectiveness Conference 2009

Key Account Management

  • Understand KAM methodology and identify how different models can work for different businesses
  • Hear examples of successful KAM models in other industry's and how they can be applied to pharma
  • Discover how to assess what kind of KAM model you need including approaches and methodology and what kind of results you can expect
  • Find out how to identify the skills and competencies you need for your KAM strategy
  • Develop the right assessment criteria and plan to find the right people that have business acumen, will take responsibility for the account and are orientated around the customer
  • How to align your customers objectives with your companies and how to think creatively to bring them together
  • Hear how to use Health Economics data to develop a convincing service offering

 

 

Confirmed speakers for this track:

Bjarne Poulsen,
Nordic Sales Manager
Janssen-Cilag
Mark Woodcock,
SFE Manager
Bayer

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