Key Account Management

• Understand KAM methodology and identify how different models can work for different businesses
• Hear examples of successful KAM models in other industry's and how they can be applied to pharma

• Discover how to assess what kind of KAM model you need including approaches and methodology and what kind of results you can expect

• Find out how to identify the skills and competencies you need for your KAM strategy
• Develop the right assessment criteria and plan to find the right people that have business acumen, will take responsibility for the account and are orientated around the customer

• How to align your customers objectives with your companies and how to think creatively to bring them together
• Hear how to use Health Economics data to develop a convincing service offering

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Confirmed speakers for this track:

Peter Albiez, Head of Primary Care Business Pfizer GmbH, Germany Ken Boyce, MD Pharma MI Dr. Olaf Zorzi, Associate, Executive Insight Bjarne Poulsen, Nordic Sales Manager Janssen-Cilag

Thomas  Reimann Director Business Unit Specialty Care Germany Pfizer Steve Sweeney, Account Management Lead AstraZeneca Paul Wilson, Commercial Accounts Director Pfizer Ltd Mark Woodcock, SFE Manager Bayer Roshani Perera, Senior Market Development Manager Abbott