Event overview

LATEST NEWS***LATEST NEWS***LATEST NEWS***LATEST NEWS***

New Speakers Confirmed this week!

Ian Hartley, Head of Sales, Oncology, Novartis
Hans Nigl, Motion Response Modeling Manager, Shire
Ayman Mokhtar, Marketing Director, sanofi aventis

For the full speaker line up Click here

So many good reasons to attend

	700+ senior-level delegates
	70+ expert speakers
	5 focused mini-conferences
	12+ practical and informative workshops
	12+ discussion roundtables
	60+ exhibition booths showcasing the latest products
	20+ hours of valuable networking

Built on 7 years of success, the Sales Force Effectiveness Conference Europe is the only event where Sales and Marketing leaders meet to discover the latest trends, network with like-minded peers and discuss common challenges.

This year we are splitting the event in to 4 tracks- We will be recording every presentation so you don’t have to miss a thing!

BUSINESS EXCELLENCE: Integrate sales, marketing, HR and market access to re-align your business with your customers and how to measure success, embed new waysof working and identify best practice

KEY ACCOUNT MANAGEMENT & SPECIALIST/SECONDARY CARE: Engage all stakeholders leading to greater trust and a deepened relationship with your customerAnalyse how to identify and work with your new stakeholders to develop a long-term specialist care strategy

TRAINING AND DEVELOPMENT: Find customer-centric reps and how to empower them – How new models of contract teams, learning transfer, First Line Management,outsourcing training and e-Learning will produce a higher quality rep

TOOLS ANDTECHNOLOGY: Examine how to select and apply the right technology and tools to manage information and ensure you are sending the right message to the right customer, in the right way

Why register early?

You save money…. at least €400!
Even though we get over 700 delegates the event always sells out….registering early guarantees you a seat!
Start your networking early using our pre-event networking sight…arrange meetings, sign up for workshops and get chatting to other delegates!
Start to plan your time….with 4 tracks, pre event seminars, workshops and roundtables there’s a lot to fit in! The enetowrker can help you structure your day

register now to save €400- click here.

"It was a fantastic and high quality event with lots of opportunities to meet colleagues from other companies and discuss impactful topics"

Wolfgang Walter, Director Sales Force Retail, Nycomed

Key topics that will be covered at the conference include:

	Where field forces are heading, how to prepare for future changes in the marketplace and ways to build flexibility into your strategies
	How to align more strongly with your customers - how do you refine these customer-centric strategies?
	The development of sales management and the latest techniques hitting the marketplace
	How Key Account Management can be used in your organisation and what elements you need to adopt to drive your business
	First Line Managers optimisation using the latest coaching, training and management strategies
	Ways to identify high impact KPIs that align with your customer strategy for maximum results and a motivated field force
	The latest technolgies like wireless applications, podcasting, social networking and mobile devices can support and streamline your SFE initiatives
	Powerful methods for understanding what competencies you need in your field force and how to assess them