How to develop and implement advanced Key Account Management strategies for enhanced customer access, higher quality customer engagements and an increase in sales success

This 1 day workshop draws on the success of the 2008 event which brought together over 50 executives to discuss how to implement KAM in their organisations.  Last year was all about the basics of KAM – what it was all about, where to start and what to consider, this year, there’ll be one session on the basics and the rest of the workshop is designed for those that have started KAM and how to go about implementing advanced KAM.

At this unique workshop you will: 

• UNDERSTAND what the main characteristics are of advanced Key Account Management and how to sell on mutual value
• DISCOVER how to drive a change of mindset in Key Account Managers
• DEVELOP an understanding of how organization structure can facilitate KAM excellence and where to start with the key components of Key Account Management, from Account strategy to Account Plans.
• IMPROVE your employment prospects and career with an in-depth knowledge of one of the hottest topics in pharma today
• LEARN through practical workshop exercise how to sell on value and create customer success
• SEE for yourself from one major pharma a case study of their approach to KAM

Who is this workshop for?

• Account Managers who need to work to their organizations KAM programme
• Sales and Business Development Managers who want more success from KAM
• Sales Force Effectiveness Managers who are responsible for delivering KAM success
• Senior Business Intelligence professionals who  need to support sales and marketing
• Marketing Managers who will benefit from KAM insight to drive increased success
• Strategy Managers who need to specify KAM related strategies
• Training Managers responsible for developing KAMs and organization capability

No other event provides you with the exclusive insights you need in order to develop the right KAM programmes for your organisation

Still not sure?  Then take a look at these key benefits. You will:

• Hear from someone who has done it outside of pharma
• Take part in practical exercises designed exclusively for pharma and its challenges
• Learn how to use advanced KAM, sell on value and create customer success
• Discuss solutions to pharma specific KAM challenges
• Improve your employment prospects and career with in-depth knowledge of one of the hottest topics in pharma today

LATEST Event brochure:

Fill out the form below and we'll immediately email you a copy of the workshop brochure:

Click here to visit the Sales Force Effectiveness Europe 2009 website