Event overview

So many good reasons to attend
	700+ senior-level delegates
	70+ expert speakers
	5 focused mini-conferences
	12+ practical and informative workshops
	12+ discussion roundtables
	60+ exhibition booths showcasing the latest products
	20+ hours of valuable networking

Built on 7 years of success, the Sales Force Effectiveness Conference Europe is the only event that sales strategy innovators and leaders in SFE need attend in order to find out the latest trends, network with like-minded peers and discuss common challenges.

Last year’s event saw over 650 of the industry’s leading minds gather together in Barcelona to debate business-critical issues such as new selling models, how to achieve customer-centricity and what the sales rep of the future will look like.

This year’s event will be no different with over 700 delegates attending over 3 days, 60 exhibition booths, over 12 workshops, 12 roundtables and 4 focused tracks on important topics such as:

	Where sales forces are heading and how to prepare for future changes in the marketplace
	How to align more strongly with your customers
	The development of  sales management and the latest techniques hitting the marketplace
	Way to identify high impact KPIs that align with your sales strategy for maximum results and a motivated sales force
	First Line Managers optimisation using the latest coaching, training and management strategies
	How Key Account Management can be used in your organisation and what elements you need to adopt to drive your business
	The latest technolgies like wireless applications, podcasting, social networking and mobile devices can support and streamline your SFE initiatives
	Methods for increasing your value proposition with KOL mapping and influence networks for truly effective targeting and segmentation